The Hottest Trend in Coffee is Cold (Brew)

The ready-to-drink (RTD) coffee market, projected to reach $19.75 billion in 2024*, is experiencing steady market growth, driven by consumer preferences for convenience, taste and personalization.

Cold brew is made by steeping coffee grounds in cold water for an extended period, giving it a smoother, less acidic flavor than iced coffee, which is brewed hot and then chilled, leading to a bolder taste. Cold brew is preferred by Millennials and Gen Z who represent nearly half of all consumers.

Compared to hot coffee, ease of preparation is another selling point, as consumers are drawn to cold brew’s RTD convenience – a top priority for nearly a quarter of at-home coffee drinkers.

In fact, cold brew’s appeal extends beyond cafes and into homes, with pre-packaged cold brew products and concentrates, especially in multi-serve options like 48 oz bottles, make it easier for consumers to replicate the experience themselves. Premium offerings and coffee innovations, like seasonal blends and cold brew concentrates, are gaining traction in a market where creating a customized cup is king.

In addition to customization options, cold brew is also expected to benefit from the rising demand for functional beverages, where coffee products offer additional health or wellness benefits. Whether through added protein, vitamins, or energy-boosting ingredients, cold brew is well-positioned to cater to health-conscious consumers.

Despite inflation and economic challenges, the cold brew market continues to grow. Retail sales for cold brew products are forecast to expand further in the coming years. Brands that innovate with flavors, packaging and health-forward options are poised to go far with consumers.

Graham can help you break into this dynamic market with our new 48 oz fully-recyclable PET stock bottle featuring an innovative design and an ergonomic, contoured profile for a comfortable grip and easy pouring. Our best-in-class design team is here to support you whether you’re looking for a stock bottle or custom product.

To learn more about our options for cold brew and ready-to-drink coffee, contact sales@grahampackaging.com 

*All data sourced from Mintel’s US 2024 Coffee and RTD Coffee report.