Graham Packaging named Dow Packaging Innovation Award Silver Winner
Graham Packaging is proud to announce that it is a Dow Packaging Innovation Silver Award winner. Graham was chosen for the label-less redesign of its European customer Danone’s iconic Danacol bottle.
As part of the redesign, Graham and Danone eliminated the bottle’s PET plastic label, instead replacing it with an embossment on the bottle itself. This not only improves its recyclability, but also reduces the overall amount of plastic used, creating an annual saving of 130,000 kilos (286,600 pounds) of plastic annually.
In addition to its sustainability benefits, the redesigned bottle also features a unique color and opacity to prevent light from affecting the product inside, preserving quality. Danone also designed a color code coordinated lid that helps to differentiate the different flavors of the yogurt.
“At Graham Packaging, innovation drives us in every facet, and the creativity and advancement of this design not only increases sustainability benefits, but also allows it to stand out on the shelf,” said Tracee Auld, Graham Packaging’s Chief Strategy and Sustainability Officer. “We are very pleased to be named a Packaging Innovation Silver Award winner.”
Recognizing the best in packaging design, the Packaging Innovation Awards is the packaging industry’s premier awards competition. For over 30 years, companies have entered for the opportunity to have their most innovative designs judged on the world’s stage. The Silver Award recognizes packaging that demonstrates excellence in at least one category—technological advancement, sustainable and responsible packaging, or enhanced user experience.
