Big Beer is Here!

3/28/2014

Miller Coors worked with Graham Packaging Company to develop new packaging solutions for 40oz. and 32oz. plastic beer bottles, to convert the economy segment out of glass.

Consumer Benefits:

  • Ergonomic - unique patented asymmetrical grip feature offers a comfortable area to hold.
  • Shatter- proof - plastic material avoids costly and dangerous breakage.
  • Lighter weight - 40oz plastic bottles weigh one pound less than glass 40oz bottles.
  • Wide mouth offering - provides a smooth drinking and pouring experience.

Brand Benefits:

  • Sustainable solution - better for the environment, 20-30% carbon foot print reduction.
  • Branding embossments - adds custom communication about the product and size.
  • Innovation - first large plastic pressurized beer bottle with an asymmetrical grip feature.
  • Material - initial test market indicated that consumers preferred plastic over glass 4 to 1

Big beer