Improving Recyclability with Danone’s Label-Less Bottle
In an effort to help protect the planet, Graham Packaging’s customer Danone has redesigned its iconic Danacol bottle with the aim that by 2025, 100% of its packaging is recyclable, reusable or compostable.
To do this, the company has eliminated its PET plastic label, instead replacing it with an embossing on the bottle itself. This not only improves its recyclability, but also reduces the overall amount of plastic used per bottle by 0.72 grams. This will create an annual saving of 130,000 kilos of plastic annually.
To maintain the quality of the product, the bottle has been given opacity and color to prevent light from affecting it. Instead of the label, it has opted to add both the logo and the brand's slogan. In addition, a color code has been designed to facilitate the differentiation of flavor through the lid of the container.
The design first launched in November 2021. Since this launch, Ainia has awarded the company with the Rigid Packaging Solutions award, which is given to the development of barrier and sustainability packaging solutions in the food industry on MeetingPack congress 2022.
The new bottle, which will be launched in the rest of European countries in 2022, has been co-created between the Danone Iberia R&D team and Graham Packaging. The design process, which began in April 2020, took more than 19 months.
